Launch of Toolray, Inc.


I’m pleased to announce the launch of Toolray, Inc., my new software as a Service (SaaS) start-up.

Why Toolray? It’s a riff on the idea of shining a light on tools. Because work gets much easier with the right tools.

The company is in the very early stages; right now I’m speaking with people about frustrations they face in their day-to-day work. It’s an exciting way to launch because I get to do one of my favorite things—brainstorming to help solve problems.

Over the years, I’ve discovered this is both a talent of mine and something I really enjoy. In fact, when I’m in a conversation, trying to iron out a knotty problem and the ideas are flying, I am fully immersed in a feeling of energized focus. This is of course the flow state, which is always a great place to be.

I also think this is the right approach to build a company. By focusing on real problems people are actually facing, I expect to uncover a real market need, which is an important component of success.

In the short-term though, before building anything, I’m having as many conversations as I can about challenging problems. So, if you’re struggling with some issue in your business, or even if you just feel like you could be doing better, let’s find a time to talk.

Sometimes of course, the biggest challenges are those we’ve lived with for so long that we don’t even see them anymore. So, if you’d like to talk about your business and workflow just to see what shakes out, let’s do it.

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